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Brokerage Comparison

5-year team owner revenue projection — eXp UK vs Keller Williams UK.

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Some eXp teams have the lead agent's portal fees absorbed by the brokerage (a one-off saving for you, not per team agent). If that applies, toggle on to credit eXp with the saving (default £2,000/mo). KW does not include portal fees in this model.

£
5-yr GCI generated
eXp£5,250,000
KW£5,250,000
5-yr owner revenue
eXp£1,672,200
KW£2,090,429
Brokerage fees paid
eXp£660,000
KW£277,883
Revenue share
eXp£63,000
KW£45,000
Cumulative owner revenue (60 months)
£0k£564k£1129k£1693k£2258kM1M13M25M37M49M60eXpKW

Over 5 years, KW pays you £418,229 more than eXp.

  • GCI bonus (£371,250): every team agent's split between £3,750 and £12,000 is paid to you, not the brokerage. eXp has no equivalent.
  • Brokerage fees saved (£382,117): KW's lower agent cap (£3,750 effective) means less leaves the team across 5 years.
  • Cap reductions (£29,867): 13 capped agents have secured a £13k reduction on your own £15k cap.
  • Rev share deficit (£18,000): eXp pays 3.5% (capped £2,800 per agent); KW pays 1% but is uncapped.
Monthly owner revenue
£0k£19k£38k£57k£76kM1M13M25M37M49M60eXpKW

Peak monthly: KW £70,817 vs eXp £39,403.

Each KW spike is when a team agent crosses their £3,750 cap — the next £8,250 of their split flows straight to you as GCI bonus, on top of your override and rev share. These uplifts recur every anniversary as agents re-cap, so as the team grows the peaks stack up. eXp's line is flatter because the brokerage keeps the full 30% split up to £12k per agent before anything reaches you.

eXp — year-by-year breakdown

Owner own = your keep on your own deals after eXp. Override = 25% of post-eXp commission on team deals. Rev share = Tier 1 from your team's GCI.

YearGCIeXp feesOwner ownOverride (25%)Rev shareNet revenue
Year 1£650,000£84,000£126,000£110,000£7,000£240,840
Year 2£850,000£108,000£126,000£154,000£9,800£287,640
Year 3£1,050,000£132,000£126,000£198,000£12,600£334,440
Year 4£1,250,000£156,000£126,000£242,000£15,400£381,240
Year 5£1,450,000£180,000£126,000£286,000£18,200£428,040
Keller Williams — year-by-year breakdown

GCI bonus = portion of team agents' split between their £3,750 cap and £12,000 paid to you. Cap reduction = secured £1k off your own cap per capped agent.

YearGCIKW feesOwner ownOverride (25%)GCI bonusRev share (1%)Cap reduction savedNet revenue
Year 1£650,000£41,750£133,000£118,812£41,250£5,000£0(5)£287,263
Year 2£850,000£46,983£137,667£166,338£57,750£7,000£4,667(7)£354,354
Year 3£1,050,000£55,017£139,533£213,863£74,250£9,000£6,533(9)£418,646
Year 4£1,250,000£63,050£141,400£261,388£90,750£11,000£8,400(11)£482,938
Year 5£1,450,000£71,083£143,267£308,913£107,250£13,000£10,267(13)£547,229
Net revenue — side by side
YeareXp – Your NetKW – Your NetExtra with KW
Year 1£240,840£287,263+£46,423
Year 2£287,640£354,354+£66,714
Year 3£334,440£418,646+£84,206
Year 4£381,240£482,938+£101,697
Year 5£428,040£547,229+£119,189