At a KW MC cap of £18,000, from £85,500 of annual GCI onwards the KW agent takes home more than the IAD agent (steady-state year, excluding IAD's Year-1 first-5-deals boost). Below this level IAD's 79% tier wins; above it, KW's 98% post-cap pulls ahead.
Shared input — the same agent GCI is applied to both brands so the comparison is like-for-like.
Where the lines cross is the GCI level at which one brand starts paying the agent more than the other.
Same annual GCI repeated each year. IAD's 79% first-tier applies only to the agent's first 5 lifetime deals — so it shows up in Year 1 only and is gone from Year 2 onwards. KW's cap and splits reset annually as normal.
| Year | GCI | KW take-home | IAD take-home | Difference | KW co. earns | IAD co. earns | Co. diff |
|---|---|---|---|---|---|---|---|
| Year 1 (incl. IAD tier-1) | £72,447 | £73,460 | -£1,013 | £25,553 | £26,540 | -£987 | |
| Year 2 | £72,447 | £70,960 | +£1,487 | £25,553 | £29,040 | -£3,487 | |
| Year 3 | £72,447 | £70,960 | +£1,487 | £25,553 | £29,040 | -£3,487 | |
| Year 4 | £72,447 | £70,960 | +£1,487 | £25,553 | £29,040 | -£3,487 | |
| Year 5 | £72,447 | £70,960 | +£1,487 | £25,553 | £29,040 | -£3,487 | |
| Total | £500,000 | £362,233 | £357,300 | +£4,933 | £127,767 | £142,700 | -£14,933 |
| GCI | £100,000 |
| KW split + post-cap | −£25,333 |
| Desk / tech fees (12 mo) | −£2,220 |
| Agent net | £72,447 |
Pre-cap: agent keeps 63% (27% MC + 8% KWW + 2% growth share = 37% company). Cap is measured on the MC portion only — agent caps after £66,667 of GCI (£18,000 ÷ 27%), then keeps 98% of every £ for the rest of the year.
| Tier | GCI | Agent keeps |
|---|---|---|
| First 5 deals @ 79% | £25,000 | £19,750 |
| Standard @ 69% (to £80k) | £55,000 | £37,950 |
| Capped @ 87.8% | £20,000 | £17,560 |
| Monthly fees (12 mo) | −£1,800 | |
| Agent net | £100,000 | £73,460 |
Keller Williams
Pros
- Hard MC cap (£18k of MC fees) — high producers keep 98% for the rest of the year.
- Post-cap rate (98%) beats IAD's 87.8% ceiling.
- Lead-agent override, GCI bonus and uncapped 1% rev-share build team-owner income (separate model).
- Office, training, KWConnect and brand infrastructure included.
Cons
- Lower split until capped — agent keeps 63% on the first £66,667 of GCI.
- Fixed monthly desk / tech fee regardless of production.
- Slow starters effectively pay full freight.
IAD
Pros
- Very high entry split (79%) on the first 5 deals — strong for new agents.
- No fixed monthly desk fee.
- Self-employed / remote model with network overrides.
Cons
- Drops to 69% after 5 deals — a real cliff mid-year.
- Top tier (87.8%) only unlocks after £80k of personal fees — most agents never reach it.
- Fixed monthly fee of £125+VAT regardless of production.
- No office, no shared brand pipeline, no structured caps protecting high producers.
- Effective split plateaus below KW's post-cap 98%.
At a KW MC cap of £18,000, KW does not overtake eXp within £200k of annual GCI. Lower the cap in the KW breakdown below to bring the crossover into range.
Shared input — the same agent GCI is applied to both brands so the comparison is like-for-like.
Where the lines cross is the GCI level at which one brand starts paying the agent more than the other.
Both brands' caps reset annually. Edit GCI per year to model a scaling agent.
| Year | GCI | KW take-home | eXp take-home | Difference | KW co. earns | eXp co. earns | Co. diff |
|---|---|---|---|---|---|---|---|
| Year 1 | £72,447 | £74,500 | -£2,053 | £25,553 | £25,500 | +£53 | |
| Year 2 | £72,447 | £74,500 | -£2,053 | £25,553 | £25,500 | +£53 | |
| Year 3 | £72,447 | £74,500 | -£2,053 | £25,553 | £25,500 | +£53 | |
| Year 4 | £72,447 | £74,500 | -£2,053 | £25,553 | £25,500 | +£53 | |
| Year 5 | £72,447 | £74,500 | -£2,053 | £25,553 | £25,500 | +£53 | |
| Total | £500,000 | £362,233 | £372,500 | -£10,267 | £127,767 | £127,500 | +£267 |
| GCI | £100,000 |
| KW split + post-cap | −£25,333 |
| Desk / tech fees (12 mo) | −£2,220 |
| Agent net | £72,447 |
| Tier | GCI | Agent keeps |
|---|---|---|
| Pre-cap @ 70% | £80,000 | £56,000 |
| Post-cap @ 100% | £20,000 | £20,000 |
| Monthly fees (12 mo) | −£1,500 | |
| Agent net | £100,000 | £74,500 |
Agent caps after £80,000 of GCI (£24,000 ÷ 30%), then keeps 100% for the rest of the year. Cap resets annually.